The bold move by Amazon.com (AMZN) to take on Netflix (NFLX) in the streaming video market – the company is offering the service for free to Amazon Prime customers – could have a dark side for investors.
UBS analysts Brian Pitz and Brian Fitzgerald on Sunday cut their rating on Amazon shares to Neutral from Buy, while trimming their target on the stock to $180, from $195. The reason for the move: the potentially high costs of the company’s move into subscription-based
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