SUNNYVALE, Calif. — A California startup is making new hit movies such as "The Fighter" available for instant viewing online through a loophole: It lets customers rent a DVD and a player that are located in the Silicon Valley.
By doing this, Zediva Inc. wants to circumvent the usual, sometimes lengthy waiting period that movie studios impose on Netflix Inc. and other companies that offer streaming of movies to Internet -connected TVs, laptops and other gadgets.
Companies are legally allowed
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